Protect Your Google Ads From Click Fraud
When we speak with clients who are debating whether to embark upon a paid search advertising campaign, one of their biggest hesitations is click fraud.
It may sound a bit like paranoia, but it’s actually a very valid concern for many Pay Per Click advertisers.
What is click fraud? Click fraud is a black-hat technique of falsely inflating the number of clicks on a pay-per-click ad. Click fraud is usually driven by one of two incentives:
- Advertisers are trying to sabotage their competitors by driving up their costs and meeting their budget caps early on in the day.
- Ad publishers are clicking on the ads displayed on their own sites to generate more revenue for themselves.
To understand what click fraud is and how to prevent click fraud, plus how it can affect you we’ll assume that you already use Google Ads or are thinking of opening an account. If you currently advertise using Google Ads pay per click then by now you’ve already asked the question what happens if someone clicks on my ads repeatedly or maliciously? This activity in the most basic form is known as click fraud and is becoming an increasingly worrying problem for advertisers on popular pay per click platforms such as Google Ads and BING Ads.
How to protect yourself against Click Fraud
Keyphrase use the UK’s Number 1 click fraud software, a simple to use system that monitors every paid click and analyse that against a series of data points to ensure the visitor is genuine. With a small snippet of tracking code similar to Google Analytics code we are able to differentiate between an organic click and a paid click, all of the time tracking the IP address and the behaviour of the visitor. Once these clicks are separated we offer a series of settings and rules to allow an advertiser complete control along with different levels of sensitivity. When a visitor is deemed to be clicking excessively, the USP of the software is the way it integrates with your Google Ads account with the ability to make real-time IPv4 and IPv6 blocks. Using click fraud software in the fight against click fraud means you’ll be in control of how visitors interact with your ads, blocking those who abuse your ads whilst freeing up would-be wasted advertising budget.
Simple, Effective & Easy for Anyone to Use
Access via Mobiles, Tablets and Desktops
Immediately see the details of attackers
Setup email notifications to alert you to fraud
Change your Settings in real-time, on the go
Access Stats showing a breakdown of clicks
Block Google Ads Click Fraud Automatically
Click Fraud Prevention
Prevent your business becoming a victim of click fraud. Our Fraud prevention software will give you peace of mind that only genuine people are clicking your advertisements.
Keyphrase Click Fraud Prevention Pricing
Business / Professional
- From 10 Websites
- Full Whitelabel Solution
- Admin Control Panel
- Multiple Admin Access
- 24/7 Monitoring
- Automated Live Google Ads Blocking
- User Customisable Rules
- Device Fingerprinting
- Global Threat Detection Network
- Block On Conversion using Conversion Pixel
- Campaign Exclusions
- Multi User Access
- Multiple Google Ads Accounts
- Cross Blocking
- Daily, Weekly & Monthly Email Reports
- REST API
- Unlimited Clicks
- 24/7 Unlimited UK Support